Privacy policy

This website is owned and managed by NGI A/S, business registration no. 20861770, Virkelyst 5, 9400 Nørresundby, Denmark] (“NGI” or “we”).

In the following, we explain how we use the personal data of which you leave footprints and/or that you provide when you visit our website (“Website”) and use the various services on the Website.

NGI is the data controller of personal data collected via the Website.

1. Collection of personal data

You will always be informed before we collect personal data about you. The personal data collected by us may include, for instance, your name, email address, telephone number, and similar identification data as well as information about your IP address, etc. Personal data about you will be collected in one or more of the below cases:

  • When you create a user account
  • When you order samples
  • When you sign up to receive NGI’s newsletter
  • When you communicate with NGI
  • When you make use of NGI’s other functions and services

2. The use of personal data

We collect and use your personal data in connection with the purposes mentioned below. We may also process your personal data for other reasons if such is mandated by applicable data protection legislation.

  • Administration of user accounts
  • Completion of sample orders
  • Sending folders, product catalogues, installation guides, etc.
  • Newsletters and other promotional communication
  • Promotional marketing in general
  • Completion of requests received from you
  • Providing customer support and communication
  • Product and service development
  • Statistics and analytics

The processing of your personal data will in some cases be necessary for the performance of a contract entered into between you and NGI. The processing may also be necessary to comply with requests from you. In addition, the processing of your personal data may be based on our legitimate interest in conducting marketing activities and developing and evaluating our products and services as well as conducting statistics.

We note that NGI shall only use your personal data in order to send you product information, newsletters, and other marketing material via e-mail if you have provided your prior and explicit consent hereto unless applicable legislation allows us to contact you without such consent.

NGI keeps statistics of which areas of the Website are visited by our users and of which products the users prefer. This data does not include personal data. Using the collected data, NGI builds knowledge of the use of the Website. This information is used to improve the Website. However, we use data on the navigation of all our users to be able to understand how our users as a total group use the Website and against this background, we attempt to improve the Website. In addition, we collect information about which products our users as a total group prefer. This information is also used to improve the Website.

3. With whom will my personal data be shared?

In order to pursue the above-listed purposes your personal data may be made available to third parties providing relevant services under contract to NGI or by other means process personal data on behalf of NGI. Such service providers will only process the personal data in accordance with our instructions. Below are listed the specific data processors used:

  • Creative ZOO, Ceresbyen 68B, 8000 Aarhus- Advertising agency
  • SearchComet, Axel Gruhns Vej 2B, 1, 8270 Højbjerg – SEO optimization
  •, P. O. Pedersens Vej 26, 8200 Aarhus N, Print to partners and customers
  • Itide, Åbogade 15, 8200 Aarhus - Website development
  • MailChimp, The Rocket Science Group, LLC, Atlanta, GA 30308 USA - Newsletter
  • Google analytics Solutions, USA - traffic analysis of

In certain circumstances and according to legislation it may be necessary to disclose data to the authorities. We may also disclose your personal data in order to establish, exercise or defend our legal rights.

In the event of a reorganization or total or partial sale of the business, disclosure, if any, will in such connection take place in accordance with the legislation applicable from time to time governing such processing of personal data.

Your personal data is not disclosed to a third party without your permission except as described above.

4. The duration of the processing

Your personal data will be deleted when we no longer need to process the data to fulfill one or more of the purposes mentioned above. However, your data may be processed and stored for a longer period in anonymized form or if we are required to do so by law.

5. Cookies

We use cookies on our Website. Please read more about the use of cookies in our Policy.

The purposes of the processing of data collected by the use of cookies are the following:

  • to operate, improve and optimize the performance and user experience of the website and its services;
  • perform customer and user analysis and segmentation in order to improve our understanding of our users, and provide better and tailored services to users, including you;
  • statistical purposes.

6. Security

We have implemented appropriate technical and organizational security measures to ensure an adequate level of security. Thus, we do our best to ensure the quality and integrity of your personal information.

7. Your rights

You have a right of access to the personal data, which we process and store about you, subject to certain statutory exceptions. Furthermore, you have the right to object to the collection and request restriction of the processing of your personal data. In addition, you also have the right to require us to rectify or erase your personal data, if necessary.

Under certain circumstances, you may also request that we provide you with an overview of your personal data in a structured, commonly used and machine-readable format and request us to transmit such data to another data controller.

You may at all times object to the processing of your personal data for direct marketing purposes.

8. Withdrawal of consent

You may at any time withdraw any consent you may have given. Should you wish to withdraw your consent you may contact us at

With respect to newsletters and other electronic marketing material, you may also use the “unsubscribe link” in the email or other communications which you receive from us.

Please note that the withdrawal of your consent will not affect the lawfulness of past processing conducted prior to the withdrawal.

9. Rectification of personal data, etc.

If you want us to update, rectify or delete the personal data that we have recorded about you, if you want access to the personal data being processed about you, or if you have any questions concerning the above guidelines, you may contact us at

You can also write to us at the following address:

Virkelyst 5
DK-9400 Nørreundby

Tel. +45 98 17 45 00

10. Complaints

Should you want to complain about the processing of your personal data, you may contact us via email, telephone or letter as indicated in clause 9 above.

You may also file a complaint with:

Danish Data Protection Agency
Borgergade 28, 5th floor
1300 Copenhagen K